Google Ads pricing — transparent plans 2026
Three plans — choose by your advertising budget. No hidden fees, no sales pressure. Real Google Ads pricing for SMEs in Estonia and the Baltics.
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For starters
Start
First Google Ads campaign for new businesses
Best for you if
- Starting with Google Ads for the first time
- Monthly budget up to €500
- A few services or up to 10 products
Includes: Search Ads (Setup), Conversion Tracking
from €390 /month+ €200 one-time setup
Monthly ad budget in Google €300–500/monthGet in touch -
For active SMEs
Growth
Active scaling for established businesses
Best for you if
- Google Ads campaigns already running
- Monthly budget €800–2000
- Diverse portfolio of services or products
Includes: Search Ads, Display Advertising, Google Shopping (add-on), Performance Max, YouTube (add-on), Remarketing, Conversion Tracking
from €590 /month+ €400 one-time setup
Monthly ad budget in Google from €800/monthGet in touch -
E-commerce and large budget
Premium
For businesses with large budgets and complex structures
Best for you if
- Active scaling and Performance Max
- Monthly budget €1000+
- E-commerce with large product catalogs
Includes: all services at full scope — Search Ads, Display Advertising, Google Shopping, Performance Max, YouTube, Dynamic Remarketing, Server-side Tracking
from €890 /month+ €600 one-time setup
Monthly ad budget in Google from €1000/monthGet in touch
What’s in each plan?
A clear breakdown of what you get at every tier.
| Feature | Start | Growth | Premium |
|---|---|---|---|
| Search Ads | ✓ | ✓ | ✓ |
| Display advertising | — | ✓ | ✓ |
| Google Shopping | — | Add-on | ✓ |
| Performance Max | — | ✓ | ✓ |
| YouTube ads | — | Add-on | ✓ |
| Remarketing | — | ✓ | ✓ Dynamic |
| Conversion tracking (GA4 + GTM) | ✓ | ✓ | ✓ Server-side |
| Keyword research | Basic | Deep | Deep + quarterly |
| A/B tests on ad copy | Monthly | Weekly | Continuous |
| Competitor analysis | 1× setup | Quarterly | Monthly |
| Reporting | Monthly | Monthly + call | Weekly + dashboard |
| Strategy meeting | — | 1×/month | 2×/month |
| Response time | 1-2 business days | 24h | 4h |
| Account manager | Shared | Dedicated | Dedicated + tech lead |
What’s included?
The same services across all three plans. The difference is in workload and ad budget.
- Keyword research & competitor analysis
- Campaign structure build
- Ad copy writing (3 variants)
- Extensions (sitelinks, callouts, snippets)
- Conversion tracking (GA4 + Tag Manager)
- Daily bid optimisation
- Weekly A/B tests
- Negative-keyword management
- Budget allocation
- Monthly KPI report
- Monthly strategy meeting
- Dedicated specialist (single contact)
- Quarterly competitor analysis
- Ad copy A/B testing
What’s not included?
Honest expectations before signing.
- Ad budget (goes directly to Google, not to us)
- Website design and development (if your landing page needs changes)
- Photo and video production for ads
Discounts
- -10% Quarterly prepayment 3 months paid upfront
- -15% Annual contract 12 months paid upfront
Example: Growth plan over 3 months
- Setup (one-time)
- €400
- Management 3 × €590
- €1770
- Ad budget 3 × €800 (from)
- €2400
- Total for 3 months
- €4570
- With quarterly prepayment (-10% on management)
- €4393
- You save
- −€177
* Ad budget is an example. Actual budget depends on your goals.
Google Ads Pricing FAQ
Why is the setup fee a one-time charge?
Setup includes all the initial work: account structure, keyword research, conversion tracking setup, first ad copy and landing-page recommendations. It is a substantial one-time block of work, separate from the monthly Google Ads pricing.
Is advertising budget included in the price?
No. The advertising budget goes directly to Google (from your own Google Ads account). Our management fee is a separate amount paid to us — that is the Google Ads pricing you see on this page.
Do you offer a free audit before contract?
No free full audit — a proper audit is part of Setup and takes several hours of work. Before signing we offer a free 30-minute call about your business goals and a general Google Ads pricing assessment.
What is the minimum contract length?
3 months. That’s the minimum window for ads to ramp up properly, accumulate data and let us make data-driven optimisations. After 3 months the contract renews monthly — you can stop any time.
How does billing work?
Setup is paid before work starts. Management invoices go out at the end of each month for the next month. Quarterly prepayment gets you a 10% discount.
Can I switch plans later?
Yes. If your budget grows we move you to a larger plan from the next month. All details of the move agreed in advance.