Google Ads agency that brings real customers.

The first 1-2 weeks are technical setup — launching campaigns, configuring conversion tracking, defining audiences, processing keywords and negatives. Don’t expect results during this phase; it’s foundation work.

Every change in Google Ads triggers a 5-day algorithm learning period. During the first month we typically run 3-4 such optimization cycles — meaning most of month one is the algorithm learning, not the campaign running at full optimized capacity.

Months 2-3 — actual optimization and result refinement. The algorithm has identified the audience, keywords are filtered, ad copy is tested. This is where real ROI improvement work begins.

Ongoing management is continuous — markets shift (seasonality, competitors, new trends), Google updates algorithms, your business grows. Ads require regular attention or they lose effectiveness.

There’s no fixed minimum — it depends entirely on your industry. Clicks cost €0.10 in one niche and €5+ in another (lawyers, medical, B2B SaaS are typically expensive; narrow B2C niches cheaper).

More important than the euro amount is click volume: Google Ads algorithm needs enough clicks to learn and optimize. A budget that’s too small in an expensive niche means the algorithm never gets enough data for quality work.

In practice, most of our clients start with €500/month — this covers typical situations. For larger projects and expensive niches we recommend €2000+/month.

Before starting we assess your industry and proposed budget. If we see the amount won’t get you anywhere, we’ll tell you honestly and recommend either increasing budget or choosing a more suitable channel (SEO, social, content marketing).

A Google Ads agency is a team of specialists (strategist, technical setup, analyst) with processes, methodology and reporting. A freelancer is one person with limited time. An agency works long-term and consistently — critical for Google Ads, where results accumulate over months.

Clicks start coming in almost immediately once campaigns go live. The first inquiries usually begin within 1–2 weeks, though volume varies at this early stage — it depends heavily on your niche, budget and competition. Stable, optimized results — lower CPC and consistent conversions — typically come within 60–90 days, after several rounds of optimization and adjustment.

It depends on the situation — we assess each case individually.

If you already have a working Google Ads account with proper structure, conversion tracking, and clean history — we continue in it via MCC, using the existing data and trained algorithm.

If the account has accumulated layers from different contractors — dozens of campaigns with conflicting settings, missing conversion tracking, tangled structure — it’s often more efficient to create a new account with clean structure, which we set up and manage. Cleaning up an old account often takes longer than starting correctly from scratch.

After reviewing your account, we recommend the approach that fits your situation best.

Three packages: Start from €300/month, Growth from €500/month, Premium from €1000/month. Price depends on the number of campaigns, ad spend volume and tracking complexity. A precise quote comes after the free consultation.

Yes. Performance Max, Shopping, Demand Gen — every Google campaign type is in scope. We pay particular attention to Merchant Center setup and feed optimisation for e-commerce stores.

Yes. The first 30-minute consultation is free. If you already have an account, you’ll get a first read right on that call. The full audit (an 80+ point written report) is part of our Start package, or available separately for €290.

We’re an Estonian agency serving Estonia, Latvia, Lithuania, Finland and Sweden. Our team is in Tallinn, all meetings online — Estonian, Russian, English and Finnish are active working languages, and in English we work with clients across Europe. Every market needs its own approach: keywords, pricing levels and competition differ.

The first month is usually an analysis and setup period — we evaluate results from month two. If the measurable KPIs don’t improve within the first two months, we reset the strategy together with you. A long contract is never a requirement on our side.