Google Ads setup — quality start for your advertising
First clicks on the right path. We create a campaign structure that works from day one — from keyword research to conversion tracking.
- 2–3 weeks from call to launch
- GA4 + GTM conversion tracking
- First month included in setup
What is Google Ads setup?
Google Ads setup is the first and most important step in Google Ads advertising. The quality of setup determines whether your ads reach the right people, whether you burn budget on irrelevant traffic, and whether Google AI can optimize campaigns based on data.
Poor setup means budget that dissolves in the first 2–3 weeks without results. Good Google Ads setup means a data-driven launch where every euro is under control. Many businesses try to set up campaigns themselves — watch a few YouTube videos, click around the interface, launch the first campaign. The typical result: ads run, money is spent, but barely any sales or inquiries come in.
What professional Google Ads setup includes: keyword research (200–500 keywords on a typical project), competitor analysis (what they do, where their weak spots are), campaign structure (campaign types, ad groups, audiences), ad copy writing (minimum 3 versions of each), extensions (sitelinks, callouts, structured snippets, location), bid strategy setup (Manual CPC, Maximize Conversions, Target ROAS), conversion tracking (GA4 + Google Tag Manager), audiences and remarketing lists, negative keyword lists, and testing and QA before launch.
This is 30–60 hours of specialist work, depending on project complexity. That is why Google Ads setup is a separate line in our pricing: €200 for simple projects, €400 for active SME, €600 for e-commerce with large catalogs. After setup the campaign launches and the Google Ads management phase begins — a separate service for monthly optimization. Without quality setup, even the best management will not deliver results.
What is included in Google Ads setup?
Eight concrete deliverables we ship on every Google Ads setup — measurable outputs, not vague promises.
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Keyword research
200–500 keywords, search intent analysis, topic grouping. Using Ahrefs, Google Keyword Planner and competitor analysis.
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Competitor analysis
Who advertises on your keywords, what their ads look like, what bids they use. We find opportunities and weak spots.
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Campaign structure
Creating ad groups, audiences and campaign types (Search, Display, Shopping). A clear structure is the foundation for long-term optimization.
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Ad copy
Minimum 3 versions of each ad for A/B testing. Responsive Search Ads with 15 headlines and 4 descriptions.
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Conversion tracking (GA4 + GTM)
GA4 + Google Tag Manager setup. Without conversion tracking, Google AI cannot optimize campaigns — this part is critical.
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Ad extensions
Sitelinks, callouts, structured snippets, location and phone extensions. Extensions typically lift CTR by 10–20%.
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Audiences and remarketing
Creating segments: site visitors, interested users, similar audiences. A ready foundation for remarketing later.
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QA and testing
Full pre-launch testing — tracking, formulas, bids, budgets. Minimizes the risk of errors before money starts flowing.
Who needs Google Ads setup?
Four typical situations where professional setup is clearly smarter than DIY trial and error.
- 01
New business without advertising
Launching Google Ads for the first time. No structure, no data, no experience. Professional Google Ads setup from the start is the difference between rapid growth and burned budget.
- 02
Relaunching existing campaigns
You already have a Google Ads account but campaigns perform poorly. CPA higher than plan, few conversions, chaotic structure. Reset plus new setup is often better than fixing the old one.
- 03
Expanding to new regions
Already working in Estonia and want to launch in Latvia, Lithuania or Finland? Each market needs its own setup — language, keywords, audiences, conversion paths.
- 04
Launching a new product or e-commerce
New product, new catalog, new website. You need proper Google Ads setup with Google Shopping, Performance Max and e-commerce conversion tracking from day one.
How our work process runs
Five steps — from first call to active campaign in about three weeks.
- 01
Consultation and goals
1–2 business daysFree 30-minute call. Discuss your business, products, competitors, advertising goals (sales, leads, brand awareness). Select a suitable plan.
- 02
Keyword research and strategy
3–5 business daysDeep research on 200–500 keywords, competitor analysis, search intent mapping. Output: a strategy document with recommendations.
- 03
Account setup
5–8 business daysCreating campaign structure, writing ads, setting bids, extensions and audiences. GA4 + Tag Manager setup.
- 04
QA and testing
2–3 business daysFull pre-launch testing. Checking conversion tracking, bids, budgets. Final approval with you.
- 05
Launch
1–2 business daysCampaigns go live, first days of active monitoring. Handover to the management phase (Google Ads management — a separate service).
What you get after setup
A concrete list of what is in your hands after Google Ads setup is complete.
- Working Google Ads campaigns with a clean structure
- Strategy document with recommendations
- Conversion tracking (GA4 + Google Tag Manager)
- Negative keyword lists and remarketing audiences
- Documentation describing the account structure
- Account ready for the Google Ads management phase
How much does Google Ads setup cost?
Three plans — setup is a one-time fee plus monthly management. Advertising budget goes directly to Google as a separate amount.
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Start
€200 setup · €390//month
- ⭐ Most popular
Growth
€400 setup · €590//month
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Premium
€600 setup · €890//month
Frequently asked questions
How long does Google Ads setup take from start to launch?
2–3 weeks from first contact to campaign launch. Includes consultation (1–2 days), research (3–5 days), account setup (5–8 days), QA (2–3 days), and launch itself. Urgent cases can be done faster.
What if I already have a Google Ads account?
Depends on the account state. If it’s a working setup with clean structure — you grant access via MCC and we continue there. If it’s a tangle of legacy campaigns from multiple agencies without proper tracking — we often recommend a fresh account that we set up and manage cleanly. We assess after reviewing your account.
Is Google Ads setup included in monthly management?
No, it is a separate line item. Setup is one-time work of 30–60 hours of specialist time. Management is monthly optimization. Without quality setup, even the best management will not deliver results.
Can I order Google Ads setup only, without management?
Technically yes, but we do not recommend it. After launch a campaign needs the first 4–8 weeks of active optimization — without that, Google AI will not have time to learn and budget gets wasted. Minimum management contract: 3 months.
Is Google Shopping included in Google Ads setup?
Depends on the plan. Starter includes Search campaigns. Growth and Premium include Google Shopping setup with Merchant Center and feed optimization. More on the Google Shopping page.
What is included in keyword research?
200–500 keywords (depending on the project), search intent mapping, competitor analysis, ad group grouping, negative keyword lists. Tools: Ahrefs, Google Keyword Planner, Search Console (if access is available).
How long does conversion tracking take to set up?
GA4 + Google Tag Manager setup is 1–2 days of work. Complex e-commerce (Shopify, Magento, custom) — 3–5 days. This is a critical part of Setup — without it, Google AI cannot optimize campaigns.